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  ONE HOT CONCEPT
 

The secret to El Pollo Loco's success is our great tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors and is a healthier alternative to traditional fast food.

HOT FACTS:
  • Equal lunch and dinner dayparts
  • Single unit development agreements
  • Solid track report with 25 years experience
  • End cap, in-line and freestanding drive-thru options

The first El Pollo Loco, or "The Crazy Chicken," began as a roadside chicken stand in the small town of Guasave on Mexico's Pacific Coast. It featured an authentic family recipe-fresh chicken marinated in special herbs, spices and citrus juices and then flame-grilled to perfection. The restaurant quickly became a local favorite. In 1980, the first California restaurant opened.

Today, the tradition continues with signature dishes that satisfy consumers desire for flavorful food that fits well with today's active lifestyles. We're currently flame-grilling marinated chicken in over 400 company and franchise owned El Pollo Loco restaurants.

Corporate Leadership

  • A tenured senior team of restaurant professionals providing long term stability and VISION.

Great Tasting Food

El Pollo Loco's success stems from the unique preparation of it's award winning "pollo", fresh chicken marinated in a signature recipe of herbs, spices, garlic and citrus passed down from the founding family. The chicken is then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas, and a wide assortment of side accompaniments. Rounding out the menu are fresh flavorful entrées inspired by the kitchens of Mexico, including grilled burritos, Pollo Bowl® entrées, Pollo Salads, tacos, Chicken Tortilla Soup, quesadillas, Flame Grilled Sirloin Steak and more.

Marketing Support

El Pollo Loco's team of experienced executives and management are dedicated to providing first-class marketing support and:

  • Has a proven history of successful marketing
  • Is aligned with award winning Advertising Agencies
  • Utilizes a strategic approach to building a strong brand
  • Is focused on driving traffic and sales profitably

We provide marketing support through:

  • Innovative Marketing and Advertising Campaign
  • Development and execution of bilingual promotinal strategies
  • Product Innovation to Fuel Sustained Growth
  • Support for Grand Openings
  • Marketing plans tailored to each markets needs
  • Effective communication and support of franchisees needs
  • Comprehensive Grand Opening programs
  • Access to El Pollo Loco's Online LSM toolkit--at franchisees disposal
  • On-going product development to keep your menu fresh and relevant
  • Full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants.

 

Operations

  • Franchise operations support with Franchise Consultants who are specifically assigned to new franchisees to keep them continually updated on new information and procedures important to their business

Real Estate

  • Our expert real estate team will work with you in market planning and site selection to determine the best possible locations for your restaurants

Quality Training

  • Seven weeks pre-opening training for franchisee and restaurant managers
  • Franchise training consultants offering on-going training programs for crew and management
  • Complete restaurant opening support

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CATCH THE FIRE! Here’s What It Takes


  • 5 years or more experience and a current multi-unit restaurant operator or owner
  • Minimum net worth of $1.0 million with liquidity of $300,000
  • Strong business background
  • Able to develop in 24 months
  • Operator must live in area of operation
  • Recognize the value of investing in and expanding with a restaurant chain that has a solid track record
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For New York residents: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

This is not an offer for a franchise. An offer for a franchise is made only by the means of the franchisor's Franchise Disclosure Document (FDD).