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In Touch With Today's Consumer Needs
With a long-term trend towards lighter, healthier eating El Pollo Loco hand-marinated and flame-broiled chicken is the perfect ingredient for a variety of new products and taste sensations. With over 25 years background in this category, the future is bright.

Customers have shown they're willing to pay more for great taste and fresh, quality foods.

Looking to the Future
A team of skilled chefs, nutritionists and marketers are constantly testing new product innovations including:

• Sandwiches
• Salads
• Special Marinades
franchise chicken healthy

Recent introduction of salads and quesadillas were big winners with customers, recording record sales for new products. The items may change, but the focus is always on offering great choices for our customers without straying from the quality food and flavor that have made El Pollo Loco one of the most consistent growth chains in the business.

Adapting for Regional Preferences
Products are being tested and varied to be suitable for each new market. While the general taste profile of the marinated chicken works for almost everyone, side dish preferences can vary by market. This keeps EPL as popular in San Antonio as it is in San Diego.