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| When
you serve a product as popular as our chicken, it's only natural
to want to tell everyone. That's why we put so much attention
into our marketing and advertising, providing well orchestrated
marketing plans to build awareness, and drive customers into
our restaurants. |
Everything
You'll Need
Our marketing programs include a full array
of targeted advertising tools. From television to radio,
print, direct mail, promotions and in-store materials,
you'll have access to top quality materials. National
messages can be supplemented with local activities,
allowing you to address specific opportunities in your
trade areas. With our popularity in high Hispanic markets,
all broacast materials are available in English and
Spanish.
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Fast
Starts in New Markets
Before your restaurant opens, our marketing team
will help develop a plan to generate traffic from your first
day of operation. In new markets, we will help develop a plan
to create initial awareness, and follow up with strategies
to build trial and frequency.
Grande
Grand Openings
If you're opening in an existing market, we'll coordinate
grand opening festivities and local marketing programs to
create awareness in your trading area. And then give you the
opportunity to participate in local marketing co-ops to plan
activities.
Expertise is Just a Phone Call Away
With the resources of our in-house experts - and support from
our nationally recognized advertising agencies - you'll find
marketing knowledge, insights and help available to you now,
and throughout your relationship with El Pollo Loco. |
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